Legal
Privacy Policy
Last updated: March 2026
1. Introduction
HOOP HQ LTD ("Hoope", "we", "us", or "our") is a company registered in England and Wales. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at hoope.co and use our services.
2. Data Controller
The data controller responsible for your personal data is:
HOOP HQ LTD
Company number: 15828922
41a Wetherell Road, London, England, E9 7DB
United Kingdom
Email: [email protected]
3. Data We Collect
We collect and process the following categories of personal data:
3.1 Information you provide directly
- —Email address — when you sign up for our waitlist or create an account
- —Name — if provided during registration
- —Professional role — if provided (e.g., freelancer, agency, startup)
3.2 Information collected automatically
- —Analytics data — we use Umami, a privacy-focused analytics tool that does not use cookies and does not collect personally identifiable information. It records anonymised page views, referrer URLs, browser type, operating system, and device type
- —Technical data — IP address (anonymised), browser type, device information, and access times collected through standard server logs
4. How We Use Your Data
We process your personal data for the following purposes and legal bases:
| Purpose | Legal Basis |
|---|---|
| Managing your waitlist registration | Consent (Art. 6(1)(a) UK GDPR) |
| Sending product updates and launch notifications | Consent (Art. 6(1)(a) UK GDPR) |
| Providing and improving our services | Legitimate interest (Art. 6(1)(f) UK GDPR) |
| Understanding website usage through anonymised analytics | Legitimate interest (Art. 6(1)(f) UK GDPR) |
| Complying with legal obligations | Legal obligation (Art. 6(1)(c) UK GDPR) |
5. Cookies and Tracking
Our analytics provider, Umami, is a privacy-focused tool that does not use cookies and does not track users across websites. It collects only anonymised, aggregated data about page views and site usage.
We may use strictly necessary cookies for essential website functionality such as authentication sessions. These cookies are required for the website to function and cannot be switched off.
We do not use any third-party advertising cookies or tracking pixels.
6. Data Sharing
We do not sell your personal data. We may share your data with the following categories of recipients only as necessary:
- —Service providers — hosting, email delivery, and analytics services that process data on our behalf under data processing agreements
- —Legal authorities — when required by law or to protect our legal rights
7. International Data Transfers
Some of our service providers may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the Information Commissioner's Office (ICO), or transfers to countries with an adequacy decision.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically:
- —Waitlist data — retained until the product launches and you create an account, or until you request deletion
- —Account data — retained for the duration of your account and for up to 30 days after deletion
- —Analytics data — anonymised and aggregated, retained indefinitely
9. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- —Right of access — request a copy of the personal data we hold about you
- —Right to rectification — request correction of inaccurate or incomplete data
- —Right to erasure — request deletion of your personal data
- —Right to restrict processing — request that we limit how we use your data
- —Right to data portability — receive your data in a structured, machine-readable format
- —Right to object — object to processing based on legitimate interests
- —Right to withdraw consent — withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at [email protected]. We will respond within one month of receiving your request.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (TLS/SSL), secure hosting infrastructure, and access controls limited to authorised personnel.
11. Children's Privacy
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
13. Contact & Complaints
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
© 2026 HOOP HQ LTD. All rights reserved.